Demo — fictional coffee roaster, built by swec
Latitude
A coffee farm at harvest

Single-origin · small batch

Coffee, traced to its source.

We follow every lot back to the farm — the altitude, the hands, the harvest — and roast it in small batches to let the origin speak.

Why latitude

Most coffee loses its story on the way to the cup. We keep it — naming the farm, the altitude, the people, and the day it was picked.

It begins on a hillside.

Stage 01 / 04

It begins on a hillside.

Coffee is a fruit. Ours grows slow at altitude, where cool nights let the cherries ripen sweet and dense — one farm, one harvest, named.

Lot 04 · 1,850 MASL · Huila, Colombia

Picked by hand, cherry by cherry.

Stage 02 / 04

Picked by hand, cherry by cherry.

No machines. Only ripe cherries are taken, in repeated passes across weeks — the slow, human part that decides everything that follows.

Selective hand-picking · peak ripeness only

Roasted in small batches.

Stage 03 / 04

Roasted in small batches.

We roast to the bean, not to a schedule — short drum runs, profiled by taste, stopped the moment the origin's character is loudest.

12 kg drum · light–medium · 11:30 develop

Poured, finally, into your cup.

Stage 04 / 04

Poured, finally, into your cup.

Everything above arrives here: a clean, traceable cup that still tastes of the hillside it came from. That's the whole point.

94°C · 1:16 ratio · 2:45 brew

On the bar now

This season's origins

Huila

Huila

Huila, Colombia · 1,850 MASL · Washed

Red apple, caramel, and a soft citrus finish.

Yirgacheffe

Yirgacheffe

Yirgacheffe, Ethiopia · 2,050 MASL · Natural

Blueberry, jasmine, and ripe stone fruit.

Antigua

Antigua

Antigua, Guatemala · 1,600 MASL · Washed

Cocoa, brown sugar, and a round orange acidity.

We'd rather sell one coffee we can name than a hundred we can't.
Latitude — small-batch roasters

Taste where it comes from.

Fresh-roasted, fully traceable single origins — at the bar or by subscription.